revpar

Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks

GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two

Market occupancy climbed to levels not seen since Columbus Day weekend as 15 markets reported weekend occupancy above 90%

We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments