reviews

Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

We explore everything you need to know about Google hotel reviews and provide valuable insights to enhance your hotel’s reputation and attract more guests

The more prepared you are to handle guest complaints, the less likely negative experiences will damage your hotel reputation and guest reviews

Responding to hotel guest reviews can be very time-consuming. There are a few tips to be as efficient as possible when dealing with this task

Negative hotel reviews need not be detrimental to your establishment’s reputation. Instead, they can be valuable opportunities for growth and improvement

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

We sought to uncover more specific influences besides common internet search engines to help determine which review channels should be the main focus

The best advice for responding to negative reviews about price is to be timely. Response times need to be less than 24 hours

Peak season brings its challenges, but with some foresight and preparation, you can still ensure you meet the expectations of your guest