revenue
Why Hotels get Restaurants and Bars Insanely Wrong
Owners of hotels develop massive cavernous back of house areas, kitchens, offices, storage areas that drive up investment versus financial sense or returns
Pricing Tactics vary by Sector as Consumers Return to Travel
Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing
How Rooms Only Business Impacts a U.S. Break-Even Analysis
For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed
Revenue Management in Recovery: 7 Trends to Track
We look at critical metrics and trends that Revenue and Hotel Managers should pay attention to now, to be prepared for reopening and rate recovery strategy
Generate More Revenue by Looking at Your Hotel Like an Owner
Putting successful strategies in place, like upselling, can be a great resource to increase your revenue per booking, and mitigate losses

How to Adapt Hotel Guest Journey using Digital Touchpoints
While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations
How are Hotel Prices Advertised Holding up Under COVID-19? (Part 2)
As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand
The Art of Rate Shopping
While a Rate Shopper is critical to understanding comp set. Without the right tools to understand your own rates and distribution your actions may be futile
Preparing for Hotel Recovery with Balanced Revenue Management Decisions
When strategizing your approach to revenue management, sales, and distribution, successful tacticians function in a pre-opening mindset, rather than closure

Don’t Drop Your Rates! …. Is It Really That Simple?
We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice