revenue
Hotel Packages: Who, What, When, Why, Where and How
Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.
Negative Flow Thru: What Is It And How Do We Measure It
In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.
In Revenue Management, You Can Have Good Timing AND Good Forecasting
Think about the key decisions you are faced with during contract season and identify as part of your Revenue Management strategy how a forecast will help guide those decisions.
Can AI Replace Human Intelligence In Hotel Revenue Management?
While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.
More Revenue, Same Guests: Make the Most of Each Reservation
No one ever said that running a hotel would be easy. With so many moving parts; attending to ever-evolving guest needs, creating a share-worthy property aesthetic, piecing together an all-star […]
Why You Should be Open to Negotiation
When looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. NB: This is an article by PrivateDeal Before the deregulation years, most […]
Brexit Aftermath: Futurecasting as a Solution for Revenue Managers
Hotel revenue management in uncertain times becomes a very tricky endeavor. To be successful at it, one has to have the knowledge, experience, and access to the right tools, such […]
Profit Slide Exposes Flow-Through Deficiency in European Hotels
Despite slight upticks in RevPAR and TRevPAR, profit per room at hotels in mainland Europe fell in February, unmasking flow-through challenges, according to the latest data tracking full-service hotels from […]
Sales “Steps” and “Funnels” Are So 1990’s; What It Takes for Hotel Sales Success 2019
While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. NB: This is an article from Doug Kennedy, President of Kennedy […]
2019 is The Year Hotels Should be Driving Rates
The ability to drive rate will factor into profitability. If average daily rate (ADR) percentage growth is at or below the rate of inflation, it will be difficult for hotels to drive higher profitability.