revenue

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

This study provides an overview of current upselling approaches in the hotel industry. It shows there is room for both online and offline upselling channels

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

Set goals too high and they will soon become unattainable; set them too low and the sales bonus will once again be an entitlement program