revenue

Future demand data gives you insights into your source market to see how demand develops. It is a goldmine for hotels and their revenue management experts

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

When Revenue and Marketing departments, are aligned hotels can be confident they are targeting the right guest on the right channel with the right offer

Welcome to another of our Coffee Time chats. Today we talk about the way Hotels Forecast and why the current method is wrong and outdated

With attribute-based selling, hoteliers can sell every room attribute separately, instead of the traditional method of offering rooms by just room type

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes