revenue

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

Constant downward price movements undermines price integrity and makes any form of active pricing strategy difficult in the long term

When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

We’ll explore some of the key metrics that reveal whether top-line revenue growth is translating into real bottom-line profit

When ADR growth slows, the smartest revenue managers stop chasing rate for its own sake. What actually moves the needle is balance

Testing new ideas and experimenting with sales strategies isn’t just “nice to have”, it’s essential. It helps us learn what works and what doesn’t