revenue

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.

Put simply, loyalty programs have moved from a “nice-to-have” to a strategic lever that drives continual business over time

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

If you only look at pick-up, you’re flying blind to the finish line. If you only look at pace, you’re reacting too late to the market’s daily shifts

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early