revenue

Why “Less Is More” in Hotel Sales Proposals (to Win More Business)

One hotel sales analysis highlights that proposals overloaded with irrelevant content risk confusing planners and hiding the information they actually need

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Why Revenue Management Is Not Enough For Complex Portfolios

Revenue strategy changes as portfolios grow. What works at the individual property level doesn’t reliably extend across multiple hotels, markets, and teams

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hotel open sign reflecting how hotels can lose money on quiet days

Why Hotels Lose Money on Quiet Days and How to Fix It

With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights

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5 levers reflecting the challenges of low season and deciding those to pull which could turn a critical period into an opportunity

Strategic Levers to Turn a Low Season Period into an Opportunity

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

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lego character looking in panic reflecting the concern when your hotel is not pacing like last year

What to Do When Your Hotel Isn’t Pacing Like Last Year

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies

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woman and robots in front of computers reflecting the question of whether revenue managers are doomed in the age of rms and ai

Are Revenue Managers Doomed in the Age of RMS and AI?

AI can make revenue management work leaner and more precise, but without the right prompt, results are mediocre at best or, at worse, harmful

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hotel guest with room service breakfast reflecting how an effective gdn campaign can triple breakfast package revenue production

GDN Campaign Triples Luxury Hotel Breakfast Package Production

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

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Why NOI is King and 6 Traits of Great Asset Managers

Best asset managers understand Net Operating Income is the only metric that counts. ADR and RevPAR are vanity metrics if they don’t flow to the bottom line

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Booking Bots vs Guest-Facing Agents: Hotel Chatbots in 2026

Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives

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Why ChatGPT Is Not a Revenue Management Tool

The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all

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