reservations
Endless Choices for Guests to Find the Perfect Hotel Stay
Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before
8 Ways to Increase Phone Bookings and Grow Direct Revenue
By implementing the strategies discussed, you have tools needed to optimize your phone reservations and reap rewards of higher direct bookings
When to Choose OTAs Over Hotel Direct Reservations
Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
Why Hotels Need to Redefine the Guest Journey Starting Point
In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors
Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings
Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings
7 Strategies to Increase Holiday Bookings at Your Hotel
With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce
Why Events Stand Out as Strong Demand Predictor for Hotels
In the world of events, they are not all created equally when it comes to the impact they will have on demand
Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
