reservations
Key Hotel Marketing and Revenue Strategies Post Summer Season 2021
Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

Booking’s Sponsored Benefit is Just Discount for Advance Payment
The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:
The Direct Booking Battle Is Hand-to-Hand Combat, Not Aerial Strafing
In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions
Rise of Free Room Cancelations Shows No Sign of Slowing
The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]
Update on Brazil: Leisure vs. Corporate destinations
It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor
How Berlin’s Hotels are Fighting to Survive in the COVID Lockdown
One in three hotels is currently closed, others have only a handful of guests. Hotels are fighting for a future – even if no one knows when that might be
Capacity Constraints: Managing in a COVID-19 World
Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions
Muted Occupancy and Rate Thwarted European Hotel RevPAR Growth
Muted occupancy and rate thwarted RevPAR growth in the month, down 85% YOY to €15.50. For the year, RevPAR was recorded at €32.84, down 72.7% YOY
Online Check-In. What Is It? Why Is It Important?
Guests usually arrive tired and are in need of a rest, give them a fast check-in experience, and they will definitely feel better about their arrival
The Changing Nature of Supply and Demand in Hospitality
No segment in hospitality is safe from demand drought. If there is no chance of making profit, wait it out, if there is chance of staying afloat, act on it