reservations

Understanding guest cancellations or no shows can reveal important trends and help refine offerings to better meet their needs and expectations

The main reason why outbound sales strategies matter for is simple: cold, hard cash. Simple practices can put more dollars straight into your hotel

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

Let’s face it, no-shows are a real headache for the hospitality industry. Now let’s figure out how to deal with these pesky no-shows

Independent hotels often face unique challenges. Chief among them is distribution. Without the brand recognition and resources of larger chains, independent hotels must find creative and effective ways to not […]

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition

Take your new found incremental revenue and calculate using the right multiplier how much you can borrow against your considerable additional equity

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy