reputation

Analyzing guest sentiment allows hotels to gauge overall satisfaction levels, identify areas for improvement, and tailor services to meet guest expectations

We look at why building guest loyalty is crucial to hotel success, what benefits it brings, and how to effectively achieve this goal

Start applying these distribution strategies today and watch how guest reviews can collectively elevate your hotel to new heights

Here are five key strategies to help you turn a negative review into an opportunity for growth and improvement

We delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead in a competitive industry

Responding to reviews demonstrates your commitment to guest satisfaction, it also illustrates to future guests your level of service

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey

Post-pandemic, hotels felt insulated within their 4-star reputation, but one-in-five travelers would not look at reviews that are more than two months old

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations