rates

Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business

Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

Like in any highly competitive industry, offering different rate options will allow you to generate more direct bookings, increasing occupancy and revenue

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

The elusive spectre of hotel rate disparity has long haunted the industry, causing frustration and confusion for both customers and hoteliers alike

When considering room rates and revenue management, hotels must ensure their revenue generation strategies align with their profit objectives

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

So, how exactly can you increase your ADR to realise remarkable returns? To that end, we have compiled a few tips to help you improve your hotel rate