rates
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible
The Economic Perspective for Competitive Rates in Revenue Management
Strategic use of competitive hotel rates in revenue management is a powerful tool to drive revenue growth and foster business development
How to Attract Price Sensitive Guests Without Slashing Prices
As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices
What ADR Can Tell You and What It Can’t
Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators
Please Stop Basing Your Rate Strategy On Your Competition
Sometimes your competition’s rates will be applicable, but moderation is key. Do not let your competitors drive your rate strategy
What Is a Hotel Rate Shopper and Why Do Hotels Need One?
The ultimate objective of rate shopping is to achieve maximum revenue, grow ADR and occupancy and capture optimal business mix
New Hotel Rate Parity and Distribution Issues for 2023
When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success
8 Tips for Hotel Revenue Managers to Cope with Rate Parity Issues
Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy
Traveler Cost Concerns Forcing Hoteliers to Rethink Rate Strategies
Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business
How Hoteliers Revenue Manage Different Room Types
Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades
