pricing

We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s