pricing

Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.

UK hotels got off to a rough 2020 start, registering a y-o-y drop in profit, which was illustrative of 2019, as well. For full-year 2019, UK hotels recorded a 0.2% decline in GOPPAR over the year prior

It was a good start of the year for hotels in Mainland Europe. On the back of the positive results in the last quarter of 2019, profit per available room saw a 5.7% y-o-y increase in January 2020

With end-to-end rate integrity using analytics to track travel sellers’ flows, hotels ensure transparency across sales and distribution channels, including both accredited and unaccredited OTAs

Hotels profit in January was up 7.7% YOY on a per-available-room basis, driven by top-line gains, including a 3.4% YOY increase in RevPAR, which was noticeably all occupancy driven

Many benchmarking, especially from third-party companies, show only comparison with comp set aggregate data. This, in addition to ensuring greater confidentiality, also allows a certain reliability

The end of RFP season does not mean it’s time to slow down for Business Travel Sales Managers, but instead it’s time to manage and maintain the accounts we’ve worked so hard to obtain

Hotels that charged a resort fee in 2018, the associated revenue averaged 3.3 percent of total revenue. This ratio was higher at resort hotels (3.6 percent) compared to non-resort (2.8 percent).

Although an ideal strategy lies in the search to earn premium revenues, combining negotiation-based pricing and attribute-based selling could counter the trend of discounted sales from indirect channels

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates