pricing

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest

Travelers are traveling, so to all hotels reopening now, it must be said: There is a big difference between service and hospitality

With the advent of the ‘new normal’, hotel owners and operators must begin considering the various financial and operational scenarios in their forecasting

There has always been a modest degree of disconnect in the expectations of senior leadership and the deliverables of a revenue manager

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories

As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set

Hotel occupancy and room rate in May did climb 4 percentage points and 5%, respectively, from April, helped out in some way by Memorial Day Weekend travel

European hotels breathed a sigh of relief in early May when the ECDC announced Europe had passed the peak of coronavirus infections. Now comes the hard part