pricing

We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice

COVID-19 plunged a knife in the heart of the hotel industry and in one fell swoop destroyed demand, sending revenue and profit to historically low levels

Considering hotel availability alongside the average price YoY, it shows signs of confidence as hotel availability projected to meet last year availability

Despite excitement and pent-up demand for Las Vegas’ reopening weekend, room rates have been set far lower than for other major events in the city

Shanghai is China’s most important industrial and commercial city. It serves as a tourist hub for Asia and is a key city in the Asia Pacific region for international events […]

Revised forecasts for US hotel performance indicate recovery is near, but it’s going to take time before hoteliers see demand and rates return to normal

While hotel performance data will continue to be anaemic for the near-term, May could see the first buds of promise emerge in the Middle East region

Hotels in Europe did a good job at containing the impact of vanishing revenue on profit, achieving increase in flex percentage on a month-over-month basis

The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance – April was a month of grim data

Improvement will be measured in baby steps, presenting a clear-cut case for month-to-month comparison, as the hotel industry looks to build itself back up