pricing

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

Revenue management is now transversal to all commercial functions, a visionary leader, focused on total revenue and profit management

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

January has typically been one of the strongest hotel booking months of the year. This is one reason why it’s important not to wait until after Christmas

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

With ease of restrictions in mind, we’ve collated a few tips to consider and implement easily as you prepare for hotel reopening from December 1st

The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]