pricing
Historical Data Carries Less Weight in Setting Future Budgets
Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future
Your Guide to Increasing Local Guests Bookings
With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms
Driving Occupancy by Segment During Changing Times
Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy
Revenue Management Helps Stave off Discounts During Covid-19 Crisis
The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions
Let Us Be Clear Revenue Managers Do Not Create Demand
Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for
2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent
Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery
A Systematic Approach to Monetising New Hotel Offerings
As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick
Hotel Strategic Pricing in a Turbulent Market
Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI
How Should You Prepare Your Hotel For The Winter Season?
There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th
Hotel Revenue Management: the Roller Coaster Ride of Covid-19 Changes
A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings