pricing

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond