pricing

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

While rate mixing can help you optimize revenue and attract guests, this pricing strategy should be carefully managed to ensure both parties benefit

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database

We explore the top trends in hotel revenue management and yield management in the UK, offering insights and strategies for hotel professionals