pricing

man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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view out of car with satnav reflecting how hotels can drive profitability with precision by utilsing ai and the pivotal role it can play in revenue management

Driving Profitability with Precision: AI’s Pivotal Role in Revenue Management

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

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Managing Hotel Suites for Optimal Revenue

Hoteliers often upgrade their highest-paying guests or loyalty members . While this tactic can help maximize room occupancy, it’s not the most revenue maximizing option

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The Marketing Genius Behind Charging for Hotel Breakfasts

By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate

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Legacy Systems Can Limit Revenue Potential of Attribute Based Selling

While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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How to Use Guest Segmentation to Maximize Revenue

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

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suitcases lined up reflecting impact of travel tuesday although this is slightly seeing a diminishing impact with extension of black Friday and cyber Monday deals

Rise and Fall of Travel Tuesday in Face of Extended Cyber Deals

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

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black board with chalk writing including the phrase customer loyalty

Loyalty Benefits in More Ways Beyond Net ADR

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

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credit card in back pocket reflecting the guest revenue opportunities for independent properties utilising dynamic pricing

Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

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