pricing

A forecast that is consistently off isn’t just inconvenient, it means pricing decisions made on shaky foundations and demand opportunities that go unnoticed

Event space revenue extends beyond basic rental charges for the space. Think about F&B, catering, A/V equipment leases, and event-specific services

With major events we know rates are going to be sky high, but the real revenue opportunity for standing out is in restriction management

Direct channel benchmarking provides that context. For revenue and digital leaders, benchmarking is no longer optional. It is strategic

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

The study reports that a hotel’s price, location, reviews, booking options, experiences, and sustainability are the top decision points for travelers

A good revenue strategy leaves clues when it is working, and it leaves clues when it isn’t. The hard part is knowing what signals matter

A good way to find important criteria for identifying your hotel competitive set is to think about the filters that travelers are setting on booking platforms

Getting your seasonal pricing right isn’t optional, it’s a competitive advantage. It isn’t just about raising rates in summer or trimming them in winter

The logic for NetRevPAR is undeniable. But the reason most hotels still cling to standard RevPAR is simple: it is easier to measure