pricing
Effective Front Desk Upselling Increases Online Reputation by 25%
Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Also considered a subsequent result […]
It’s really about value, not price!
There’s an old marketing saying; “To live by price, is to die by price.” Quite simply, this means; if you’re relying solely on discounting to be your strategy to attract […]
Deep Discounting Doesn’t Work
Black Friday is a day filled with discounts on every product imaginable and for days beforehand, serious bargain-hunters are strategically planning their “plans of attack”. This past Black Friday, which […]
End of Rate Parity? Booking.com open the door
Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations by competition authorities in France, Sweden […]
Air trends and ticket pricing for the year ahead
Expedia, in partnership with the Airlines Reporting Corporation (ARC), has released a new white paper, Preparing for Take-Off: Air Travel Trends 2015, that analyzes a comprehensive set of global air travel […]
Searching for Blue Oceans in Pricing
Crisis times demand switch in pricing strategy towards less ‘discount-based’ and more ‘value-based’ one; The key to maintaining the levels of occupancy in crisis time is to retain your target […]
What is Value Based Pricing?
Value-based pricing aims for prices to reflect the value customers associate with a product or service offering. Simple enough to state, but what does this mean? In the mind of […]
