personalisation
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]
The tightrope between privacy and personalisation for hotels
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands. From their […]
Travel marketing needs to be data driven, not rules driven
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]
Why personalisation can deliver 6% more revenue for your hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
Smarter Hotel Email Automation & Personalization
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]
Personalisation and Seamless Travel Key Drivers of Success
A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]
How six hospitality brands use personalisation to enhance customer experience
Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and […]
How Personalized is Your Hotel’s Digital Marketing Strategy?
Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover […]
The virtuous circle – inspiration, personalisation and trust
The modus operandi of the travel industry is to leverage promise and exploit curiosity, tapping in to an emotional fear-of-missing-out as it urges us to invest in experiences and exploration […]
Hoteliers: “Being bookable and visible online is No. 1 business focus”
A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]
