personalisation
Listen and Do: A Mantra for Keeping Hotel Personalization Simple
Back in 2015, a guest staying at Starwood Hotels tweeted that his room was cold. A few days later, he walked into his room to find an alpaca throw, a […]
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
The Future of B2B Content Marketing … Personalization!
As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention. NB: This is an article by Susan Tucker, […]
What does genuinely putting consumers first look like in travel?
Fresh from some of the biggest travel conferences of the year, the major buzzwords we’re hearing are: AI, machine learning, voice recognition, and natural language processing. When you break down […]
Why less choice is the new value for travellers
Giving travellers more choice is often touted as the way to personalisation, customer loyalty and more sales. If only it were so simple. Choice is the buzzword in travel merchandising. […]
Kicking off a digital revolution for airlines with ‘Total Offer Optimization’
The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything. Now, the airline industry is catching this revolutionary wave. NB: This is an article by Amadeus […]
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]
The tightrope between privacy and personalisation for hotels
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands. From their […]
Travel marketing needs to be data driven, not rules driven
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]
Why personalisation can deliver 6% more revenue for your hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
