otas

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

This study provides the European Commission with up-to-date facts on the distribution of hotel accommodation in the EU

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

Hotels will need to become more competitive to their own listings on OTAs, and like OTAs, find ways how to break rate parity

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Mobile Rates are specially discounted rates that are offered to guests browsing for hotel room reservations through a mobile app or a mobile browser