Online

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

Even if guests in your region aren’t ready, or allowed, to start booking a stay right now, it doesn’t mean they’re not searching and planning the next trip

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

Over the next months your aim is to retain the few clients you have. Every effort should be made to prevent cancellations and encourage direct booking

By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts