Online

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

When done right, your website copy content, it’s style, layout, and navigability, can keep eyeballs bouncing around your website instead of bouncing off

Airbnb could grow into the most important, if not the biggest travel company, meaning Airbnb’s stock could be undervalued relative its potential

Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?

Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations

Optimising all parts of your hotel website and digital strategy will enable you to quickly pivot your offering as needed and ensure long term success

The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment