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Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

The Mediterranean countries, which together used to attract a third of the world’s tourists, are trying to revive the industry but not everyone is committed

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing