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The Battle for Direct Bookings
As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings
The Opportunity Cost of Metasearch
Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach
5 Hotel Digital Marketing Strategies to Boost Direct Bookings
A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings
B2B Hotel Marketing Strategies for Building Brand Loyalty
Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences
If an Image is Worth a 1000 Words, How Much is a Video Worth?
The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content
Maximize Your Hotel Visibility with Google Maps Latest Features
Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings
Here is Why AI Search Engines Really Can’t Kill Google
The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does
Content Creation: Best Practices for Different Hotel Segments
Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents
Book and Join, a Key Feature of Your Loyalty Program
With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success