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Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup