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Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:
How to Optimize Revenue and Costs Along the Guest Journey
Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play
Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025
We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year
How to Optimize Your Hotel Website to Drive Group Sales
Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue