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How to Analyse Your Hotel’s Website Performance – In-Depth!
Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy
How to Perfect Your Hotel’s Direct Booking Strategy
Elevating your hotel’s direct booking strategy is an ongoing process that demands attention to detail and an adaptive approach
How To Optimize Metasearch Bids For Direct Bookings
Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
AI Driven Technologies and Trends: What’s Next for Hoteliers?
The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
Best Practices to Gain Bookings on Your Hotel Website
In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount
Are You Listening To Your Website Visitors?
A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you
Mobile Marketing Tips for Independent Hoteliers
From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers
Why Channel Management is Critical for Hotel Growth
Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time