Online

two gauges showing comparative performance reflecting need for hotels to conduct an in depth analysis of their hotel website performance

How to Analyse Your Hotel’s Website Performance – In-Depth!

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

Read more

How to Perfect Your Hotel’s Direct Booking Strategy

Elevating your hotel’s direct booking strategy is an ongoing process that demands attention to detail and an adaptive approach

Read more

How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

Read more

percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

Read more

mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

AI Driven Technologies and Trends: What’s Next for Hoteliers?

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Read more

person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience

Hotel Mobile Messaging: Enhancing Guest Experience

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

Read more

person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Best Practices to Gain Bookings on Your Hotel Website

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

Read more

Are You Listening To Your Website Visitors?

A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you

Read more

Mobile Marketing Tips for Independent Hoteliers

From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers

Read more

Why Channel Management is Critical for Hotel Growth

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

Read more