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Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

As well as the key dates to push, like Cyber Weekend, Christmas and January sales, how else can you increase your revenue? Through vouchers

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much