Online

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers