Online

The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions
Local Search: 10 Tips to Improve Your Hotel Performance
From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]
Should Your Hotel Group Reconsider Wholesale Distribution
The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]
Guest Experience is the New Marketing
As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses
Intraday Bidding for Metasearch: Everything Hotels Need to Know
Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch
Preparing Your Data for the Cookieless World
Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails
How to Maximize Conversions Through Your Hotel’s Online Booking Engine
From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Hotel Black Friday Campaigns See 52% Website Conversion Increase
Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Email Design Trends Ready To Take Over 2022
Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story
The Value in Using Multi Language Facebook Ad Feeds
Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers