Online

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas

Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts

We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers