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According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

With nearly 2.5bn monthly users, Facebook is by far the largest social media site in the world. No surprise it’s the most-used platform by marketers (93%)

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. NB: This is an article from Leonardo They analyzed the distribution channels […]

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern