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As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic

A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly