Online
4 Ways to Earn More Direct Hotel Bookings in 2023
As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies
Google Ads Extensions: Hotel Basics
Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities
Using Consumer Psychology To Increase Hotel Website Conversion
There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology
The Ever Growing Importance of Personalisation
As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example
A Content Marketing Refresh for Independent Hotels
Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success
Google Ads Vs Google Hotel Ads: Do You Need Both?
Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

With ABS Hoteliers Can Leverage Retail Best Practices
Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after
Cost of Customer Acquisition a Key Factor in Hotel Profitability
The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest
OTAs Have Retaken More Than Half of All Hotel Bookings Online
As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

Marketing Tips for Small Hotels
With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach