Online

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience