Online

4 Ways to Earn More Direct Hotel Bookings in 2023

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

Read more

Google Ads Extensions: Hotel Basics

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

Read more

Using Consumer Psychology To Increase Hotel Website Conversion

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

Read more

The Ever Growing Importance of Personalisation

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Read more

A Content Marketing Refresh for Independent Hotels

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Read more

Google Ads Vs Google Hotel Ads: Do You Need Both?

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

Read more

shopping cart with different purchases reflecting attribute based selling (abs) and how hotels could benefit from adopting retail best practices

With ABS Hoteliers Can Leverage Retail Best Practices

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

Read more

Cost of Customer Acquisition a Key Factor in Hotel Profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

Read more

OTAs Have Retaken More Than Half of All Hotel Bookings Online

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

Read more

guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Marketing Tips for Small Hotels

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

Read more