Online

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications