Online

First place to start the diagnosis should be your non-negotiables in hotel digital marketing. If you want to get bookings, online is the place to be

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

Embrace the power of tailored content, enticing offers, and streamlined processes to maximize website conversions and drive bookings

Your website is like your shop window, and this article will focus on key factors that can help you increase direct conversions

Get ready to ignite urgency with last-minute deals, and entice guests to extend their stay with captivating offers. It’s time to dominate the high season!

Unlike your website, social media allows you to directly engage with your ideal guests, through likes, comments and even direct messages

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Incentivizing guest direct booking not only reduces lost revenue due to high OTA commissions, but also allows for a more personalized guest experience