Online
Understanding OTAs marketing strategies
OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]
5 Key Strategies to Market Your Hotel to Milliennials
NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]
Social Media: Predictions in hospitality customer care
NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]
Mobile: Enterprise adoption is travels opportunity
“We’ve got to move at the speed of mobile.” “Mobile app release cycles are like dog years.” “Mobile is the key to transforming our business.” We’ve all heard statements […]
Hospitality: Increasing Direct Website Conversions!
NB: This is an article by Scott Yankton, President of Scott Yankton Consulting For the past 20 years I’ve been helping executives/businesses with their most challenging corporate initiatives. When I […]
3 Types of Keywords That Help Guests Find You Faster
NB: This is an article by Carolyn Murphy, Marketing Specialist with Revinate We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategyand […]
4 Ways to Get More Direct Bookings from Google
NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]
Last-click attribution is so last year
Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]
Facebook Messenger Takes To The Sky with KLM
In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]
What is all the fuss with chat bots?
The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]
