Online

Much has been written on the importance of content marketing to a hotel’s digital marketing strategy. But what areas should you be focused on, and how can you make the […]

  Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]

If the traditional travel agent is dead, it might be because they’ve been replaced by social media. As a powerful tool for travel marketers, and hoteliers in particular, social media […]

Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how […]

Competition between Online Travel Agencies (OTAs) and hotels and resorts continues to heat up. Not only are direct bookings more profitable for hotels as they can avoid paying steep commissions, […]

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]