Online
How an independent hotel can maximise Facebook
At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]
User Experience: Thinking Beyond Keywords in SEO
NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
The Data Driven Hotelier
NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
The Battle for Direct Booking: How Hotels Are Stepping Up
NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]
The Future of Travel: Glh sets out its vision for hotels
Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]
How to Use Your Hotel Instagram to Super Charge Bookings
NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]
A Multi-Channel Strategy to Driving Direct Booking
NB: This is an article by Kenny Lee, VP Marketing at Revinate We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in […]