Online
Travel marketing is more frustrating than ever
Digital marketing is a great way to burn lots of cash, now more so than ever. It used to be that SEO and Adwords were the only game in town. […]
Creative Ways Hotels Are Generating Ancillary Revenue
NB: This is an article from Leonardo In a recent article, we introduced you to the idea of starting to think beyond selling hotel rooms and uncover ways to generate […]
How to Make Your Hotel Website Easy to Find on Google
NB: This is an excerpt for Revinate‘s eBook, A Hotelier’s Guide to Google SEO Most hoteliers we talk to are well aware of the importance of their website’s ranking on […]
Website Design: Where to Place Your Book Now Button
Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]
10 Top Tips for Improving Your TripAdvisor Ranking
NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]
5 Useful Tips For Your Email Marketing
I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]
How the Net Promoter Score can affect TripAdvisor rating
NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]
How Reviews Help Improve the Hotel Experience
Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]
Direct Booking Strategy: 6 groups of future hotel guests
Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]
Dynamic Search Ads for Hotels – Are They for You?
For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]
