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Lower Social Media costs without compromising effectiveness
There’s no denying it — budgets are tighter than ever and more than a handful of GMs will have already looked at every expense several times. We’re no fools, of […]
The Standard unlocks spontaneous bookings via reservation app
Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]
5 ways to avoid customer fatigue in eMarketing
In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]
Hotel Digital Marketing Optimization in 2017
As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest […]
8 Biggest Reasons the Traffic Landscape is Shifting for Hotels
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many […]
The Six Golden Rules Of Responding To Guest Reviews
This is an article from Tambourine Whether scathing or glowing, every guest review is a golden opportunity for your hotel to shine or stumble. Guests trust other guests, and the reviews […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
From Looking to Booking: Digital Marketing Tips
By now you’ve probably heard it enough to know that in today’s digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly […]
How to Write a CTA That Converts: Hotel Edition
NB: This is an article from Sojern The Call to Action (or CTA) is quite possibly the most important component of your hotel website or landing page—encouraging a potential […]
Jumpstart Your Hotel’s Direct Bookings through Social Media
As social media continues to grow and evolve, more and more businesses are increasing their social media marketing efforts, and this trend shows no signs of slowing down. By 2017, […]
