Online

10 Top Tips for Improving Your TripAdvisor Ranking

NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]

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5 Useful Tips For Your Email Marketing

I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]

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How the Net Promoter Score can affect TripAdvisor rating

NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]

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How Reviews Help Improve the Hotel Experience

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]

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Direct Booking Strategy: 6 groups of future hotel guests

Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]

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Dynamic Search Ads for Hotels – Are They for You?

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

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Why Red Lion-Expedia-Marriott raises some curious questions

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

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Email marketing in the age of social media

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]

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Lufthansa multichannel project taps into mobile demands

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]

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Improve the Hotel Booking Process, Guest Experience, and More

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]

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