Online
Massive mobile expansion planned in travel over next three years
Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]
Ratings or reviews: learning to read between the lines
Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This […]
Middle East is the next battleground in online travel
It was only a few years ago that the growth in the global economy — and that of travel — was centred on the so-called BRICs (Brazil, Russia, India and China). Each […]
U.S. online hotel room rates are up 0.6% from a year ago this October
Hotel room rates in the top-25 most popular U.S. destinations are averaging $219.06 this October, up from $212.57 in September, according to online hotel room price indices from trivago’s unique […]
Is Your Hotel Web Design a Trick or Treat?
You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]
Create Epic Hotel Marketing Content with Limited Time & Resources
The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]
Social Media is great! Isn’t it? How to alienate guests digitally
Social media is great, isn’t it? Just go online and you’ll see that everybody is instbookingpingtweetingsnapping virtually 24/7/365. Hotels, of course, are heavily involved, and not an hour goes by […]
Use Special Offers and Segmentation to Snag Bookings
Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]
Amadeus suggests four online travel scenarios for 2020
The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]
Traffic to hotel websites is declining: How should they respond?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]
