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Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]

For the uninitiated, influencer marketing can be confusing. For starters, the success (or otherwise) of influencer marketing can be difficult to track. The same can be said of other promotional […]

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook […]

Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]