Online

In the past five years, the avalanche of data coming from social media and website analytics has enabled marketers to produce more relevant messages than ever before. Rich with customer […]

NB: This is an article from nSight It is not big news that online travel websites are influencing what consumers see online. What is news is that hotels can increase […]

The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]

We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]

NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]

Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]

Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]

Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]

Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]

Many hoteliers wonder “how do I promote my hotel” but not as many ask “how do I get my guests to promote my hotel”. We all know that positive word of […]