Online

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]

Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]

We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]

What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]

A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]

Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]

NB: This is an article from HeBSdigital While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of […]

In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]

When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]