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6 ways to improve your hotel website design
The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]
Hotel and Mobile Boost OTA Online Bookings
NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]
The Ultimate Guide to Hotel Email Marketing
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]
Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors
Travelers display similar and distinctive behaviors while making booking decisions related to their travel accommodation selection. This study was designed to reveal the possible relevant and important factors affecting the […]
5 Things We Learned about Hotel Email Marketing for 2017
NB: This is an article from Revinate One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works […]
Easy ways to improve online distribution for small hotels
Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]
Metasearch needs evolution and innovation
A decade and a half ago, when the first set of OTAs (Online Travel Aggregators/Agents) were born, travel planners were suddenly empowered with tools that enabled them to do all […]
What a property needs on its website
Over the past decade, technology has impacted the way hospitality businesses of all sizes operate. For independent properties, it has been a game changer. Now more than ever, independent properties […]
Hotel Social Media Strategy: How Much to Spend and Where
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social […]
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are […]