Online

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming