Online
3 Emerging Booking Trends You Can Not Ignore in 2025
The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?
3 Ways to Reward Guests for Booking Direct
You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts
Hotel Website Optimization Tips for Enhanced Mobile Bookings
A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue
U.S. “Drip Pricing” Law: What it means for the Hotel Industry
The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront
#OverIt: Why Hashtags Aren’t What They Used To Be
With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional
What the New Google AI Tools Mean for Hotel Marketing
In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense
How AI is Reshaping Hotel Digital Marketing in 2025
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line
GEO (Generative Engine Optimisation) and Future of Search
GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services
How to Optimize Your Hotel Marketing Funnel
Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness
How a Personalized Marketing Funnel Can Drive Hotel Revenue
Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive
