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GuestEQ “Who Are We?” – In Conversation with Scott Curran

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform

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Hotel Website Design in 2021

Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns

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Marketing Your Hotel to Generation Z

Gen Z is the first generation of “digital natives,”. Start marketing to this demographic now as their buying power increases over the next decade

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Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

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The Latest Hotel Website Trends and Tips

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

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How to Build an Omni-Channel Experience for Your Guests

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

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3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

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How to Set Up a Successful Hotel WhatsApp Strategy

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

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How The IOS 14 Update Will Affect Your Hotel’s Social Advertising

The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

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What’s the Difference Between Spam and Hotel Email Marketing?

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance

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