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GuestEQ “Who Are We?” – In Conversation with Scott Curran
Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform
Hotel Website Design in 2021
Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns
Marketing Your Hotel to Generation Z
Gen Z is the first generation of “digital natives,”. Start marketing to this demographic now as their buying power increases over the next decade
Boost Ancillary Revenue Through Better Pre-Arrival Guest Engagement
Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities
The Latest Hotel Website Trends and Tips
To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings
How to Build an Omni-Channel Experience for Your Guests
Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle
3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging
While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging
How to Set Up a Successful Hotel WhatsApp Strategy
Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works
How The IOS 14 Update Will Affect Your Hotel’s Social Advertising
The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options
What’s the Difference Between Spam and Hotel Email Marketing?
There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance