mobile

4 Ways to Get More Direct Bookings from Google

  NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]

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Programmatic ads could do better at targeting a traveler

  NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]

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Facebook Messenger Takes To The Sky with KLM

  In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]

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What is all the fuss with chat bots?

  The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]

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Engage with Mobile Travellers in the Micro-Moments of their Research Journey

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

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Why apps are worth the effort for travel

  NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]

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Data suggests airports are wasting time with mobile apps

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

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Adapting To Hotel Booking Habits Of Millennials

  Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]

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Were reaching the tipping point in mobile commerce

  Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]

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Report finds smartphone bookings ‘not popular’

  Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]

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