marketing
9 Effective Rules for Building Your Property Brand and Online Presence
Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image
Hotel Marketers Expect Moderate Business Travel Recovery
Over the past two years, the hotel industry has seen little to no corporate transient business, but hoteliers say that could change this year
Why Is Google Discontinuing Cookie Data From 2023?
Google Discontinuing Cookie Data means marketers will not be able to track customer activity on the internet and not be able to re-market their hotels
Google Confirms: Google Posts Usability Extended To Hotels
Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels
How to Win Facebook Marketing for Hotels Post iOS 14.5
The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test
Hotel Post-Stay Email Essentials
Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance
What Hotel Marketers Need to Prepare For The Year Ahead
Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results
The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions
Local Search: 10 Tips to Improve Your Hotel Performance
From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]
Guest Experience is the New Marketing
As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses