marketing

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing

While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

The inevitability of business evolution is apparent in the way business silos have transformed from the days before a revenue manager

You can stay competitive in a fast-paced, digital landscape by establishing a strategic approach to a multichannel campaign

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees