marketing

How to Use SMS Marketing to Increase Positive Reviews and Reduce Negatives

SMS marketing offers a variety of unique ways to keep communication flowing. SMS can get you one step ahead to improve your online reputation

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Google Adds 3 New Products to Capture New Travel Demand

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

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What To Include In Your Hotel Pre-Arrival Email

A hotel pre-arrival email offers a fantastic chance to drive incremental revenue. Unfortunately, many hotels overlook these benefits

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How can Small Hotels do Remarketing at No Additional Cost?

Small hotel remarketing is a trend today. If you own a business in the same industry, then this article is something that can help you learn how to do it

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Attract More Guests With Better Landing Pages

Your landing pages are a seemingly small, yet crucial part of marketing campaigns and how you go about portraying, communicating and selling offers

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The Role of Metasearch in Pandemic Recovery

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

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RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

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2 empty sun loungers beside a hotel pool with city skyline view reflecting the need to develop revenue management strategies whether a city beach mountain or countryside reflecting facilities that can be used on the hotel website to elevate the booking performance

Creative Ways to Elevate Your Hotel Website Performance

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

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How to Rethink Marketing Strategies with First-Party Data in Mind

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

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How to Use UGC to Increase Your Hotel’s Revenue

While UGC hasn’t dethroned traditional online forms of content, it co-rules the digital space and is an incredibly effective way to increase your revenue

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