marketing
Google changes to mobile algorithm coming – are you ready?
Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly […]
Hotels Reserve Spending for Online Reputation Management
For travelers, reputation is (almost) everything when it comes time to book accommodations, based on February 2015 research by Ipsos MORI for TripAdvisor. While price ranked as the most important […]
The Truth About Hotel Meta Search
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing […]
6 marketing tactics to maximise your hotel’s revenue growth
A disciplined approach to revenue management, backed by the appropriate technology, is essential for hotels looking to optimise their revenue and returns. Today’s consumer has more purchasing intelligence, putting greater […]
6 ways to promote your hotel and increase revenue with email marketing
Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider […]
Difference Between Content Marketing and Inbound Marketing
During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ […]
