marketing

  Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has […]

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]

  It often feels like hotel marketing is hurtling forward at rapid speed. Just when you thought you were caught up on the latest marketing techniques, another social media platform, […]

  HeBS Digital shares this checklist to maximize revenue through your online media budget With the digital landscape constantly growing and the hospitality industry transforming to make room for new […]

As 2015 unwinds and we start thinking about the new year set to begin, it’s always an interesting exercise to take some time to reflect upon some of the up […]

Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies […]

  A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]

  Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]

NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]

  The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]