marketing

If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online […]

  NB: This is an article by Max Starkov (President & CEO) and Mariana Safer (SVP Marketing) of HeBS Digital On paper, 2015 was a great year for the hospitality industry. We saw […]

  NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]

  Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]

It wasn’t easy for hotel digital marketers in 2015 ………. and it’s not likely to get much easier in 2016!! With issues such as the growing power of online travel […]

  Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has […]

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]

  It often feels like hotel marketing is hurtling forward at rapid speed. Just when you thought you were caught up on the latest marketing techniques, another social media platform, […]

  HeBS Digital shares this checklist to maximize revenue through your online media budget With the digital landscape constantly growing and the hospitality industry transforming to make room for new […]

As 2015 unwinds and we start thinking about the new year set to begin, it’s always an interesting exercise to take some time to reflect upon some of the up […]