marketing

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]

SiteMinder, the leading cloud platform for hotels, is pleased today to unveil ‘Canvas’, an intelligent website creator that combines best practice in hotel e-commerce with beautiful designs for independent hoteliers. […]

Many travelers believe that hotels and resorts should be required to include mandatory resort fees in advertised nightly rates, according to a new national poll. The poll, commissioned by Travelers […]

NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]

Airbnb is testing a major new offering: taking care of booking your entire trip, so you can experience a new city with locals showing you around. Over the weekend, Airbnb started […]

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]

Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for […]

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

Within the last five years, the term “travel like a local” has resurfaced as a resounding credo among modern travelers. Travelers no longer seek souvenirs, they covet unique experiences. Today, […]

How hotels can leverage working with Expedia: an interview with Expedia’s David Hamblin What is your role within Expedia for starters? The role of market management is having a relationship […]