marketing
The Importance of Online Reviews in Hotel SEO Strategy
Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews
A Hotelier’s Guide to Collecting and Using First-Party Data
For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
ROI of CRM: Measuring the Impact on Hotel Revenue
When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations
5 Reasons Why Data is Critical for Hotel Marketers
The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests
Tripadvisor Launches New Enhanced Marketing Text
Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages
Let’s Debunk Some TikTok Myths
TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy
How Customer Data Can Boost Your Hotel Marketing Strategy
Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge
Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing
Harness User Booking Behaviour for Marketing and Revenue Strategies
In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience