marketing

Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm […]

The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of […]

Of the most pressing issues facing hotel marketers, internal stakeholder communication and education about digital marketing continues to be often overlooked and neglected. Especially with budget season moving into high […]

Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby no longer would they feature ads on the right hand […]

Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]

Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]

2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]

On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]

The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]

With talk of a bid from China’s Anbang Insurance Group being dismissed by IHG, Sally White takes a look at what the future holds Pity the poor management that delivers […]